PHILIP MORRIS ITALIA

BeLeaf:
Be The Future

Mission

philip morris iTALIA

Leaf Innovation Hub aims to stimulate innovation to support the tobacco supply chain in Italy. Philip Morris International is undergoing a profound transformation concerning its corporate vision.

The company's goal, in Italy as in the rest of the world, is to build a smoke-free future. A future in which all adult smokers who otherwise would continue to smoke decide to abandon cigarettes to switch to new products without combustion, valid alternatives to traditional smoking.

An ambitious goal, which required the company to undergo a profound transformation of its business model and organization, and which requires new and top-level skills in every area of the business.

CALL4STARTUP

beleaf: be the future

The Call for Innovation aims to identify national and international start-ups and scale-ups that develop innovative solutions applicable to the tobacco supply chain.

Following a selection process that will involve the management of Philip Morris, Partners, and Experts, the startups with which to start the Co-Design phase will be dentified for the activation of experiments in the area.

16

STRATEGIC PARTNERS

61

STARTUP
ENGAGED

1

POC
LAUNCHED

“Innovation is everything. When you’re on the forefront, you can see what the next innovation needs to be.
When you’re behind, you have to spend your energy catching up.”

ROBERT Noyce

“Risk taking and the drive to pursue innovative ideas are the fuel that stokes the entrepreneurial spirit."

DANIEL GOLEMAN

“Act as if what you do makes a differences. It does."

William James

“Any technological advance can be dangerous. Fire was dangerous from the start, and so was speech;
and both are still dangerous to this day, but human beings would not be human without them."

ISAAC ASIMOV

“Determine that the thing can and shall be done and then find the way."